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Highlighting National Differences in Global Consumer Attitudes
By Kristian Darigan Merenda This year’s goodpurpose study was conducted in three additional countries, bringing the total to an industry-leading thirteen, and was deliberately re-cast to test consumer...
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Rising Citizen Voice: China
By Kristian Darigan Merenda As I promised in my first article for the goodpurpose community, I will be writing once a month on the differences in the reported attitudes and behaviors of consumers from...
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goodpurpose Goodies: Weekly Inspiration From Around the Web
By Amanda Mooney Social Participation is Daily, Immediate and Personal “The idea behind ‘1 kg’ is simple: encourage domestic backpackers to carry an extra kilogram of school supplies on their travels,...
View Articlegoodpurpose China: Citizens’ attention to good causes increases tremendously
Though government manages most social programs, businesses still have plenty of room to engage with the socially-conscious Chinese consumer. China is currently the most eye-catching global market, due...
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2012 goodpurpose Study Launched in China
Purpose Hits Closer to Home in Rapid Growth Economies On May 24, 2012, the 2012 Edelman goodpurpose Study was successfully launched in China. Steven Cao, CEO of Pegasus, sub-brand of Edelman in China,...
View ArticleThe ‘How’ of Building Trust in Asia Pacific: CSR & Sustainability
Crisis in Leadership There is a crisis of confidence in leaders of business and government across the globe. And when you look at Asia Pacific’s two largest markets, China and India, there is real...
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